What we do and why
Our mission is to nudge lasting change in surprising and enterprising ways to build a strong local community and economy.
Our vision is to make Union Street a street the whole world loves again.
We do this by…
Nudging local buildings and spaces to be used and loved.
Nudging local people and businesses to be brave, creative, resilient and healthy, supporting themselves and their local community.
Nudging local and national change for communities by using our voice and leading by example.
We really care about how we do things because we know this increases the lasting benefits for local people.
These are some of the things that we think are important…
Community ownership
Empty buildings in private ownership have caused long term problems along the street for decades.
An important part of changing the street is making sure some buildings are owned by the community. This means we can use these buildings to create a street that meets the needs of local people and more of the economic impact from changes we make stays in the community.
We own three buildings. We bought The Clipper in 2017, we bought The Millennium with Eat Work Art in 2020, and we bought C103 in 2022.
We lease two buildings Union Corner and The Plot.
Collective investment
595 people have invested in community shares in Nudge. Community shares are a way of people coming together and using their money to make something happen that they care about. We have people who have invested £50 and people who have invested £100,000, they all have one vote each.
We raised £205,000 on our first share offer for The Clipper in September 2018.
We raised £300,000 on our second share offer for The Millennium in December 2020.
Local spend
We know that spending money with local businesses makes our community stronger, supports local talent and improves our local economy.
We aim to spend 40% of our money within 1 mile of Union Street and 75% in Plymouth.
Small things are important
It’s not just about the buildings. It’s about people and making connections. Looking after the little things add up to big change.
We love colour and having fun!